Breaking News: Dunkin’ Donuts loses nearly $1 billion after going woke: ‘It was the biggest mistake’

In an attempt to adopt a more “woke” corporate approach, Dunkin’ Donuts allegedly suffered a loss of over $1 billion.

They dubbed their decision as “the biggest mistake of our life.”As per industry analysts, the company “forgot” its core customer base when they moved towards the “woke” agenda.

They defended their decision to introduce a number of campaigns with messages of inclusivity and LGBTQ+ pride-themed promotions stating the company attempted to appeal to younger and more progressive audiences.

However, they faced backlash from their longtime supporters. “I used to love Dunkin’ for its simplicity—coffee, donuts, and no politics.

Now I feel like I’m being lectured with every new ad. It’s just not the Dunkin’ I grew up with,” one of their customers said.

The company’s stock took a significant hit in the recent quarter. Experts believe there is a direct correlation between the company’s political shift and its declining revenue.

Sarah Johnson, an industry analyst, said, “Dunkin’ made the mistake of forgetting who their core customers were.

They tried to chase a trend that ultimately didn’t resonate with the vast majority of their loyal customer base.”

Related Posts

Brave little girl wheeled down the aisle by dad to marry school sweetheart days before passing away

Ask any parent out there and they’ll more than likely tell you that there’s nothing they wouldn’t do for their child. The day we become a mother…

Shirley Nunn’s death expose failures in care for families

In 2021, Shirley Nunn, 67, and her son Steven, 50, were found dead in their home in Middlesborough, England. Now, a new investigation reveals heartbreaking details surrounding…

Kid shot himself after sending alarming ‘white van’ texts to mom

Virtually all of us have told a white lie or two in our time, and likely never more often than when we were young. Bending truths and…

Psychologist say it’s a major red flag if you enjoy the new Ed Gein Netflix series

The third season of Netflix’s Monster dives into the chilling crimes of Ed Gein, the notorious “Butcher of Plainfield.” For those who haven’t watched yet, be warned…

Middle school teacher in jail for haunting sexual offenses allegedly killed by inmate

A former middle school teacher imprisoned for a string of heinous sex offenses has allegedly been killed in prison. Ernest Nichols, 60, worked as a gym teacher…

A tragedy on the farm: What happened to Mike Biadasz

On a seemingly ordinary summer morning in 2016, Michael Biadasz set out to complete a task he had done countless times before on his family’s farm in…