Wisconsin DQ Puts Up ‘Politically Incorrect’ Sign, Owner Doesn’t Back Down

A message left on the front window of a Dairy Queen restaurant in Kewaskum, Wisconsin, garnered attention and is currently making waves on the internet.

The billboard prominently displays the restaurant’s political incorrectness and calls attention to the fact that it often employs holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.”

They receive complimentary sundaes, the US flag, and expressions of gratitude for their military service on Veterans Day.

In defense of the placard, restaurant owner Kevin Scheunemann stated that it was put up nearly four years ago to be transparent about his and the staff’s dedication to serving God and the nation.

According to Scheunemann, he put up the sign in response to a customer’s grievance against Christian music being played in the restaurant. Since then, the sign hasn’t caused any further issues.

The sign has gained more attention recently when an Oregonian tourist posted a picture of it on Facebook and expressed concerns about the message’s alleged exclusivity.

The original post attracted a lot of attention before it was taken down.

While some people support the message on the sign, others have taken offense at the person who shared the image and voiced their opinions. However, Scheunemann’s choice to put the sign is supported by local business owners, who say that customers are free to leave the restaurant if they disagree with its principles.

Screenshot

The people living in the little village of Kewaskum seem to read the sign as the owner’s statement of beliefs and take it at face value.

According to Dairy Queen’s official statement, Scheunemann’s approach is not endorsed by the company, and the sign only conveys the proprietor’s beliefs.

The company stated that all franchisees and staff members are required to treat customers with respect and decency, regardless of their religious beliefs.

Related Posts

Trump makes bombshell claim about NATO as he slams Greenland as “big, poorly run piece of ice”

Donald Trump has his hands full with the war in Iran. Meanwhile, the President of the United States has previously threatened to take Greenland by force. Now,…

Big change to US draft rules could impact millions of young men

A major shift is coming to how the U.S. handles draft registration — and it could affect millions of young men without them lifting a finger. Approved…

Man accused of fatally stabbing Ukrainian refugee Iryna Zarutska found incapable to stand trial

The man accused of fatally stabbing the 23-year-old Ukrainian Iryna Zarutska on a Charlotte light rail train in August last year has been found incapable of standing…

No President Ever Tried This. Trump Just Did — On Live Camera

The room went cold when he said it. Cameras were rolling, pens were moving, and then Donald Trump looked straight ahead and promised the press would be…

Urgent Iran! will strike America tonight and will start with the state of! See more in!

The geopolitical landscape of March 2026 has been plunged into a state of absolute, shivering uncertainty following the most significant escalation of Middle Eastern hostilities in a…

Gary Leeds, Final Member of The Walker Brothers, Remembered After Passing at 83

The music world is remembering Gary Leeds, the drummer and vocalist best known as a member of the iconic pop group The Walker Brothers, who has passed…